This multiple award-winning training is a 100% pre-recorded, video-on-demand, self-paced e-learning course. Videos and files are in the Greek language. It is recognized internationally for producing credible performance marketer. The education program provides a structured, hands-on approach to mastering premium, programmatic, native, and affiliate advertising strategies. As a self-paced digital marketing course, it allows you to learn from home wit...
Upon completion of this training, you will be equipped to:
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style="display:contents">Understand premium advertising ecosystems: style="display:contents"> Learn how premium formats work across display, native, video, audio, CTV, in-game, podcasts, and sponsorships.>
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style="display:contents">Plan premium campaign strategies: style="display:contents"> Design campaigns based on objectives, formats, channels, and media mix.>
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style="display:contents">Apply advanced targeting: style="display:contents"> Use audience, contextual, location, device, and attention-based targeting.>
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style="display:contents">Measure premium performance: style="display:contents"> Analyze metrics across display, native, video, CTV, audio, and attention KPIs.>
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style="display:contents">Run programmatic advertising campaigns: style="display:contents"> Understand the programmatic ecosystem, buying models, audiences, creatives, and optimization.>
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style="display:contents">Execute native advertising campaigns: style="display:contents"> Run content recommendations, sponsored content, and promoted listings effectively.>
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style="display:contents">Use native platforms: style="display:contents"> Set up and manage campaigns on platforms like Teads, including audiences, creatives, placements, and estimations.>
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style="display:contents">Collaborate with media agencies & networks: style="display:contents"> Understand workflows with agencies, ad networks, and premium media partners.>
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style="display:contents">Run affiliate marketing campaigns: style="display:contents"> Learn how affiliate advertising works for sales and lead generation.>
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style="display:contents">Optimize performance & revenue: style="display:contents"> Evaluate EPC, creatives, publishers, and advertisers to scale results.A performance marketer is a data-driven professional who focuses on driving measurable results, such as leads, sales, and ROAS, through paid advertising channels like Google Ads, Meta, LinkedIn, TikTok and more. This role is typically T-shaped (possessing a broad understanding of the marketing funnel with a deep specialty in specific ad platforms) or V-shaped (combining expertise in media buying, conversion rate optimization, and advanced data analytics). Because their work directly impacts a company's bottom line, these professionals are in high demand for specialized roles within brands/agencies or as high-value independent freelancers.
The average annual gross salaries in the USA: entry-level positions, from $50,000 mid-level positions, from $75,000 senior-level positions: from $135,000 and the freelancers start from $50 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €35,000 mid-level, from €58,000 senior-level, from €95,000 In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €18,000 mid-level, from €35,000 senior-level, from €60,000 and the freelancers start from €35 per hour.
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