This multiple award-winning training is a 100% pre-recorded, video-on-demand, self-paced e-learning course. Videos and files are in the Greek language. It is recognized internationally for producing credible digital advertising strategists and media planners. The education program provides a structured, hands-on approach to mastering digital advertising strategy development, media planning frameworks, audience research, channel mix d...
Upon completion of this training, you will be equipped to:
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Understand the principles of advertising strategy and campaign planning.>
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Create effective advertising strategies that meet business objectives.>
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Develop comprehensive media plans that allocate budgets for maximum ROI.>
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Create campaigns through key ad manager platforms with a focus on execution with precision.>
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Analyze advertising metrics to determine success and drive improvements in strategies.>
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Offer strategic advertising services to meet diverse client needs.>
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Apply best practices to create cohesive, multi-channel ad campaigns.>
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Use sophisticated tools to plan, optimize, and monitor advertising efforts.A performance marketer is a data-driven professional who focuses on driving measurable results, such as leads, sales, and ROAS, through paid advertising channels like Google Ads, Meta, LinkedIn, TikTok and more. This role is typically T-shaped (possessing a broad understanding of the marketing funnel with a deep specialty in specific ad platforms) or V-shaped (combining expertise in media buying, conversion rate optimization, and advanced data analytics). Because their work directly impacts a company's bottom line, these professionals are in high demand for specialized roles within brands/agencies or as high-value independent freelancers.
The average annual gross salaries in the USA: entry-level positions, from $50,000 mid-level positions, from $75,000 senior-level positions: from $135,000 and the freelancers start from $50 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €35,000 mid-level, from €58,000 senior-level, from €95,000 In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €18,000 mid-level, from €35,000 senior-level, from €60,000 and the freelancers start from €35 per hour.
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