This multiple award-winning training is a 100% pre-recorded, video-on-demand, self-paced e-learning course. Videos and files are in the Greek language. It is recognized internationally for producing credible digital marketing analyst. The education program provides a structured, hands-on approach to mastering Google Analytics 4, from setup to advanced analysis and optimization. As a self-paced digital marketing course, it allows you to learn from home with the...
Upon completion of this training, you will be equipped to:
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style="display:contents">Understand GA4 fundamentals: style="display:contents"> Learn how Google Analytics 4 works and how it differs from Universal Analytics.>
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style="display:contents">Set up and manage GA4 accounts & properties: style="display:contents"> Create accounts, manage access, data streams, links, and administrative settings.>
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style="display:contents">Configure data collection & governance: style="display:contents"> Control data import, filters, attribution, reporting identity, retention, and deletion.>
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style="display:contents">Track events and conversions: style="display:contents"> Use enhanced events, custom events, and conversion setup to measure user actions accurately.>
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style="display:contents">Work with dimensions & metrics: style="display:contents"> Understand channels, source/medium, campaigns, users, sessions, and engagement metrics.>
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style="display:contents">Analyze GA4 reports: style="display:contents"> Use realtime, acquisition, engagement, monetization, retention, and user reports effectively.>
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style="display:contents">Monitor UTMs & traffic sources: style="display:contents"> Track and analyze UTM parameters and campaign performance.>
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style="display:contents">Build custom channel groups: style="display:contents"> Create and apply custom channel rules for clearer traffic attribution.>
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style="display:contents">Use Explorations for deep analysis: style="display:contents"> Build funnels, paths, cohorts, segments, and custom exploration dashboards.>
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style="display:contents">Optimize advertising & performance: style="display:contents"> Analyze attribution models, conversion paths, audiences, and advanced optimizationA digital marketing analyst is a data-driven professional who monitors digital performance to turn raw data into actionable insights. They prioritize understanding deep metrics over high-level KPIs to explain the "why" behind campaign performance and generate comprehensive reports for stakeholders. This role is typically T-shaped (possessing a broad understanding of marketing channels with deep expertise in data visualization and analytics tools) or V-shaped (combining analytics with technical implementation and data science). Because they provide the evidence needed for strategic decisions, these professionals are in high demand within brands/agencies or as specialized independent freelancers.
The average annual gross salaries in the USA: entry-level positions, from $48,000 mid-level positions, from $75,000 senior-level positions: from $125,000 and the freelancers start from $50 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €36,000 mid-level, from €58,000 senior-level, from €95,000 In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €18,000 mid-level, from €34,000 senior-level, from €58,000 and the freelancers start from €35 per hour.
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