This multiple award-winning training is a 100% pre-recorded, video-on-demand, self-paced e-learning course. Videos and files are in the Greek language. It is recognized internationally for producing credible digital marketing analyst. The education program provides a structured, hands-on approach to mastering digital marketing reporting and performance visualization. As a self-paced digital marketing course, it allows you to learn from home with the flexibility ...
Upon completion of this training, you will be equipped to:
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style="display:contents">Understand digital marketing metrics: style="display:contents"> Learn the most important KPIs and goals across all digital marketing strategies.>
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style="display:contents">Analyze performance by channel: style="display:contents"> Track and evaluate metrics for websites, content marketing, SEO, social media, advertising, influencers, and email & mobile marketing.>
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style="display:contents">Select the right reporting metrics: style="display:contents"> Distinguish between vanity metrics and actionable performance indicators.>
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style="display:contents">Create effective marketing reports: style="display:contents"> Learn what a professional report includes and how to structure insights clearly.>
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style="display:contents">Report results to clients and stakeholders: style="display:contents"> Communicate performance, insights, and recommendations with clarity and confidence.>
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style="display:contents">Use reporting platforms and tools: style="display:contents"> Build reports using platforms, dashboards, and specialized reporting tools.>
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style="display:contents">Understand reporting as a service: style="display:contents"> Learn how reporting supports strategy, decision-making, and client retention.>
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style="display:contents">Work as a digital marketing analyst: style="display:contents"> Understand the role, responsibilities, and analytical mindset of a marketing analyst.>
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style="display:contents">Master Google Looker Studio: style="display:contents"> Use Google Looker Studio to connect data sources and build dynamic reports.>
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style="display:contents">Build and share dashboards: style="display:contents"> Create layouts, charts, scorecards, comparisons, and share interactive reports with stakeholders.A digital marketing analyst is a data-driven professional who monitors digital performance to turn raw data into actionable insights. They prioritize understanding deep metrics over high-level KPIs to explain the "why" behind campaign performance and generate comprehensive reports for stakeholders. This role is typically T-shaped (possessing a broad understanding of marketing channels with deep expertise in data visualization and analytics tools) or V-shaped (combining analytics with technical implementation and data science). Because they provide the evidence needed for strategic decisions, these professionals are in high demand within brands/agencies or as specialized independent freelancers.
The average annual gross salaries in the USA: entry-level positions, from $48,000 mid-level positions, from $75,000 senior-level positions: from $125,000 and the freelancers start from $50 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €36,000 mid-level, from €58,000 senior-level, from €95,000 In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €18,000 mid-level, from €34,000 senior-level, from €58,000 and the freelancers start from €35 per hour.
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