This multiple award-winning training is a 100% pre-recorded, video-on-demand, self-paced e-learning course. Videos and files are in the Greek language. It is recognized internationally for producing credible digital PR specialist. The education program provides a structured, hands-on approach to mastering digital PR strategy, media outreach, online reputation management, brand storytelling, influencer and publisher relations, crisis communication basics,...
Upon completion of this training, you will be equipped to:
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Understand the features and capabilities of key digital public relations platforms, networks, and tools such as Palowise and Brandwatch.>
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Identify challenges in digital PR, plan strategic solutions, and optimize campaigns effectively.>
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Create cohesive, persuasive digital content and creatives tailored for public relations goals, and distribute them across relevant channels.>
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Analyze insights, analytics, metrics, and KPIs specific to digital PR performance and audience engagement.>
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Manage and sell digital public relations services, including setting up and overseeing client accounts.>
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Apply your knowledge and skills to secure roles and execute successful digital PR campaignsAn SEO marketer or specialist is a specialized professional who focuses on increasing a brand's organic visibility and search engine rankings through technical optimization, content strategy, and link building. This role is typically T-shaped (possessing a broad understanding of the digital landscape with deep expertise in search algorithms) or V-shaped (combining SEO with technical web development and content marketing strategies). As search engines evolve with AI, these professionals are in high demand for specialized roles within brands/agencies or as high-value independent freelancers.
The average annual gross salaries in the USA: entry-level positions, from $45,000, mid-level positions, from $70,000, senior-level positions: from $120,000 and the freelancers start from $50 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €32,000, mid-level, from €55,000, senior-level, from €90,000. In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €16,000, mid-level, from €32,000, senior-level, from €55,000 and the freelancers start from €30 per hour.
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